A dictionairy of free association
Through, we look at design
The dictionary of free association
Bas Kools & Yohanna-My Nguyen use another kind of dictionary, a dictionary of free association. We do not see ourselves as graphic or product designer, we are users, observers, thinkers and story tellers, we provide tools for looking and thinking. These tools are not meant as critique but work to enhance our experience of the normal, the daily.
What is this dictionary of free association?
How we want to do this
– text (associations to how people use, think and associate with an object)
This laid-out and presented together with a book of research forms the first physical form and chapter of our dictionary.
The dictionary of free association, to be continued…
To continue our search to the dictionary of free association we want to ask you to contribute and give us your idea of how to build this dictionary. How would it would look, what does it contain and what is your interpretation of what it can be?